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The One Funnel Away Challenge Review – My Honest Impressions

If you are a digital marketer you might have heard of the Clickfunnels One Funnel Away Challenge that everyone is talking about. In this One Funnel Away Challenge review, I’m going to tell you a little bit about how it helped me grow my online business. 

I stumbled on this challenge while researching how to grow my niche website and build sales funnels. Back then when I was getting started over again with digital marketing.   

First, there were so many options that I had to choose to work on, thus I ended up doing a lot of everything and nothing at the same time. Secondly, I had no idea about how to promote my affiliate products, services or offerings. In fact, I did not have my own offer to sell at all.

So all I did was dabble around jumping from one opportunity to another and thus ended up wasting a lot of time due to this inconsistency. 

Fortunately, when I found this challenge I could finally see the right track.

A couple of years down the line since I got on this journey, here I am running my own niche website/business, using sales funnels and doing well. If you want to know why and how… read this one OFA review.

Let’s get started.

What Is The One Funnel Away Challenge?

One Funnel away  Coaches

It is a 30-day training program that gives you step-by-step instructions on how to build your first or next funnel to sell your products and services online.

This can be your first great sales funnel or it can be the next level one, with the aim to grow your online business to become an authority or even to earn you up to 8 or 7 figures of income.  

So it doesn’t matter if you’re just starting from scratch or you’re a seasoned entrepreneur who wants to scale his ventures.

The one funnel away challenge training program is conducted by the Clickfunnels best, which includes video coaching, worksheets, live coachings, and other exceptional learning material shipped directly to you.

Russell Brunson the co-founder of ClickFunnels and the creator of the one funnel away challenge is one of the coaches. 

You will be glad to know that he built this challenge based on tried and tested market strategies and ethos. 

You’re Just One Funnel Away

The one funnel away challenge borrows the name from the Clickfunnels’ slogan “You are just one funnel away”. His videos gave me the critical strategy lessons and also helped you zero down the ‘why’ behind what we were learning that day. 

The other coach is the great Julie Stoian, who runs a 7 figure enterprise. She focuses on the “how” part of the coaching. Her videos are all about the implementation of Russell’s lessons. 

They are basically well to follow step-by-step videos. Her lessons are critical because without implementing what you learn practically, your efforts will be in vain. 

Stephen Larsen is the 3rd coach whose major focus is on accountability. He answers pressing questions and makes clarifications when needed through video calls. More on the coaches down below!

What I love about him, is not only his wealth of value and experience but also the kind of energy he brings to the live group calls and in his podcasts. This makes the learning experience a lot of fun.

one funnel away steve larson
Facebook Live Coaching from Steve Larsen

One Funnel Away Challenge Overview

Before we dive deeper here’s a quick overview of what you’ll get for only $100.

  • Full Pre-Week of mindset training and setup
  • 30 days of video missions from Russell Brunson ($997 value)
  • 30 Days of coaching from Julie Stoian and Stephen Larsen ($997 value)
  • One Funnel Away Challenge Customized Kit and 30-day Plan ($247 value)
  • BONUS 1: Physical Copy of the Challenge Workbook ($97 value)
  • BONUS 2: MP3 Player ($297 value)
  • BONUS 3: 30 Days Hardcover Book ($97 value)
  • BONUS 4: Unlimited Access to 30 Days Interviews ($197 value)
  • BONUS 5: Behind the Scenes-Two Comma Club Interviews ($197 value)

What Were My Goals? 

I took up the one funnel away challenge with various goals in mind. A major one was to overcome some of the challenges I was facing.

My struggles were all about getting started the correct way with digital marketing. I needed a partner to help me negotiate the internet jungle.

I personally believe that in order to succeed in any kind of venture, you need 3 essential things to succeed: a peer group, an accountability partner and a great mentor. I lacked all these until I stumbled upon this challenge.

Back then I joined one of the first One Funnel Away Challenge cycles, which was still live. So you could interact with one of the coaches. Nowadays you can’t do that anymore, but meanwhile, all the possible questions that can come up have been answered.

What where my personal challenges?

On the other hand, I was working towards living on my own terms and to achieve financial freedom. 

I wanted to effectively grow my new business within the shortest time possibly needed. The goal was to start immediately so that I had a higher chance of success. 

In my entrepreneurial journey, I sometimes get overwhelmed when I face challenges I don’t have solutions to. This was the problem when I was starting out with my internet business journey.

Besides being overwhelmed, I lacked clarity as to what I should sell and what sales funnel I should use. There is just so much info and so much opportunity out there. It’s just so difficult to find the right one. 

What Were Problems I Faced On The Current Opportunity? 

This new opportunity meant putting in the work to learn about effective sales funnel building. The first week of the challenge is tailored to orient learners to the system.

It involves a pre-training that is focused on getting you in the best mindset to take up the challenge. 

In the following 4 weeks, you get daily lessons and exercises to execute on. You have to go through each and every training material in order because each builds upon the other. What do I also get? There’s homework to do to test whether you have understood what you are being taught. 

Every day comes with another lesson… 

one funnel away challenge review, week 1
OFA week 3
one funnel away challenge review, week 2
ofa week 4

All this sounds pretty straightforward, doesn’t it? The truth of the matter is that I felt overwhelmed half of the time. First, because there was so much to learn yet I did not have enough time to commit to this process.

Who Are The One Funnel Away Challenge Coaches?

One of the most exciting aspects of this challenge are the three coaches Russell Brunson, Stephen Larsen, and Julie Stoian. Those are three top-notch online marketers who complete each other perfectly.

Clickfunnels Co-Founder – Russell Brunson

Most of you probably know Russell already, however, I am gonna introduce him for those of you who don’t know this amazing entrepreneur.

Brunson is a 9-figure entrepreneur and CEO of Clickfunnels and a very strategic marketer, that is successful in pretty much everything he does (even selling a potato gun construction manual with one of his very first sales funnels).

During the one funnel away challenge, he’ll give you tips on strategic funnel building, a good mindset and how to put all the pieces together so they can work for your business.

He lays the fundament for you to complete the challenge and your first effective sales funnel.

Marketing Vice President – Julie Stoian

Julie has been working with Russell Brunson as the Vice President of Marketing at Clickfunnels for quite some time.

For example, she summarized all his podcast episodes into Russell’s best 99 Marketing Secrets (Blackbook) and won the Two Comma Club Award with her business.

Her coaching is all about the ‘how part’ of the OFA challenge training. She will show how to implement the video missions from Russell and Stephen.

The King of Offer Creation – Stephen Larsen

Stephen Larsen is another 7-figure online entrepreneur. For a long time he was the one who build Russell’s sales funnels for all his products.

The energetic coaching from him will get you on the right track! In the pre-training, he’ll form your mindset and get you to focus on the training that’s about to come. Of course, his job doesn’t end with the pre-training.

During the challenge, he’s the one that did daily live coaching calls via Facebook (in addition to that there are pre-recorded ones on the OFA platform).

When the OFA challenge has been released it was still live, but now you’ll get access to all the live recordings.

He pushes you to complete all of your tasks, he’s going to help you out when you’re struggling AND answers your questions in the live sessions. That means he’s not only mentoring you, he’s also your accountability coach.

(Don’t be scared, he starts every online coaching with a loud BOOM, to make sure you’re awake and ready to go for it!).

And yes, he is a Two Comma Club Award Winner too. And yes, he recorded every step of his plan on how he would get back his millions when he lost everything too! I can assure you, you will truly love his live coaching calls and his energy!

He’ll also tell you a lot about his failures that he did along the way when trying to become a successful online entrepreneur.

His stories are super motivational because you’ll see the real person behind a business and the struggles he made, which will be very relatable if you get started and may fail in the first attempt.

What You’re Going To Learn 

Fortunately, when I followed through the one funnel away challenge, I got the direction I desperately needed for my business. This was my actual point of epiphanythanks to the coaches who deliver extremely engaging content and have a way of simplifying difficult concepts and steps. 

(I am sure you’ll come across your own epiphany during this 30 day challenge yourself.)

I felt that the two coaches Julia Stoian, Stephen but also Russell Brunson, genuinely wanted us to succeed in our new ventures. 

Now I know so much more about sales funnels. Besides that, I got to understand several things. 

Week 0 to Week 5 Full Overview

You’ll learn:

  • How to create an offer
  • How to do offer hacking
  • How to design an effective sales funnel
  • How to build a usable automated system
  • The sales psychology so to help you get increase conversions.
  • much more…
  • Pre-week – There is a preparation week that will set up the stage and is all about getting into the right mindset first. So it’s actually 5 weeks. In the pre-week, you’ll also get an overview of the system and approach, the intro to the funnel hacking system, and Kaelin Poulins Lady Boss Story.

  • Week 1 – The first is week is all about offer creation. The offer that you create will be the reason why people buy from you instead of others. Also, it’s going to increase the value of your core product. Furthermore, you’ll learn how or where to design your covers and product mockups.
    • Includes the Video missions: Offer Hacking, Greatest Showman, Offer Sequencing, eCovers and Offer Assets, Create, Mission Review

  • Week 2 – Hooks and stories. In this week you’ll learn how you should be telling and publishing your origin story within an epiphany bridge, so people can refer to you. The second subject is “hooks”. That means how you create an attractive hook that will get attention and pull people on your sites and into your story. You can start testing your material.
    • Includes: Publishing, Epiphany Bridge, Your Origin Story, Hooks, Hooks & More Hooks, Catch Up Day x2, Mission Review.

  • Week 3 – This is the technical part. In this week you’ll get into the fundamentals on how to use Clickfunnels account and learn how to create your sales pages, opt-ins, and OTO sites. No worries…you’ll get a template and just need to customize it to your needs.
    • Includes: Core Funnel Strategy, Your Share Funnel, Bonus, The Squeeze Page, The Sales Page, The OTO Page, Members Area, Mission Review

  • Week 4 – In the last week you’ll get into the fundamentals of traffic generation and the most important concept of the “Dream 100”. You’ll also learn what you can do if your first funnel flops the first time.
    • Types of Traffic, Fream 100, Earn Your Way In, Buy Your Way In

The 30 days flew by fast, especially given that there was so much to learn and do.

Clickfunnels 30 Day Challenge Book

Accountability Gets You Started With Your Plan

I began the challenge without an offer, a product, a service or sales funnels. As earlier mentioned, these 30 days gave me direction which enabled me to create a plan. The goal of the plan was to not only develop a product but also to effectively position it. 

The plan involved:

  • Setting time aside to learn.
  • Setting clear actionable goals every day. 
  • Avoid overthinking to avoid being overwhelmed. 
  • Take time to understand the lessons and act on the info immediately
  • Seek help when stuck
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The Most Difficult Part

What bothered me was the fact that I was not learning as fast as I wanted to. 

In the first week, you have to go through a couple of 90-minute webinars. I later discovered that you can follow the rest of the one funnel away challenge training in around one hour per day. 

But I would strongly recommend taking as much time as possible during these 30 days of value!

The greatest achievement came about when I was able to create my own offer and to position it effectively in my business. This means that I was able to create an offer around my product that effectively attracted the right leads, the people who eventually converted in my sales funnels. 

From this point on, I could already see that I had found the right, mentor, daily trainings and peer group to steer me to success.

Here are some of the achievements I attained from the challenge

I was able to take more action – this is one aspect that drew me as close to success as possible. The one funnel away challenge usually employs an action-based learning methodology.

Thus you execute on stuff that not only gets things done but also help you get enjoyment in the process while you learn from the lessons. It was utterly satisfying to know that the daily tasks, were growing my business in the correct direction. 

Financial success – The challenge helped me start making money in a completely new venture. Now I can generate more leads and sales, which will mean more money for me in the long-term. 

Personal satisfaction – There is nothing more satisfying than watching your business grow after putting in the intelligent work. The rewards are not only financial but also come in terms of automation, systematization, delegation, strategy and the leadership of people.

The skills learned can be applied to any other kind of business out there.

ofa sepcial bonus for affiliates
Special One Funnel Away Challenge Offer For Affiliate Marketers

Which Extras does the One Funnel Away Challenge kit include?

I want to make sure you don’t miss out on anything, so I am gonna show you the complete One Funnel Away challenge bonuses that you’ll get when you join it. (It includes even more than the awesome training sessions in week 1, week 2, week 3 and week 4!)

The One Funnel Away Challenge Workbook


With the full OFA challenge kit, you’ll get access to awesome extras like the physical workbook. This a physical spiral bound copy of the One Funnel Away Challenge workbook that you’ll also get and it provides 30 days of little exercises.

To assure that you can start and follow-along your challenge before your package arrives, you’ll also get access to a PDF version of that immediately after you join the One Funnel Away Challenge.

All of the exercises and lessons offered only have one reason: Creating a high converting sales funnel.

OFA – 30 Video Interviews of 2 Comma Club Members

The second awesome extra that comes with your One Funnel Away training package are interviews of some of the most successful marketers and best two comma club award winners out there.

Russell asked them this question: You suddenly lose everything. All your money, your name, and reputation. Everything that’s left, is your marketing know-how. What would you do, within 30 days, if you knew you only got one chance, one sales funnel, to get back your million dollars?

And all of these 30 two comma club members answered the question via video for you, in their free virtual summit, starting from step 1, on the OFA challenge platform that comes with the OFA challenge kit!

Every one of them gives you an exclusive look behind the scenes of their business and approach. Nothing is kept secret.

30 Days Hardcover Book – 30 Blueprints of Million Dollar Entrepreneurs

hardcover book

That is how we get to the next item included in the One Funnel Away challenge package: The physical version of this 30-day 550 page hardcover book breaks down the interviews to step by step plans.

In this book, Russell asked 30 two comma club members how they would plan and execute when they suddenly lost everything.

These pieces of training give you the chance to go deep into their strategies and visualize how every single marketer would go and get their 2 comma club award back.

You’ll get everything you need to know to start all kinds of businesses, no matter if you have a product already or not.

This 30 days book alone is probably worth the initial $100 investment multiple times.

The One Funnel Away Challenge MP3 Player

mp3 player ofa

With the digital training, the workbook and the hardcover book, and all the value we get, one should be pleased, don’t you think?

Well, Clickfunnels wanted to make SURE we are more than pleased with the comprehensive value package. The mp3 player you’ll also get with the one funnel away challenge contains all the audio recordings of Russell’s daily coaching calls. That’s over 40 hours of training.

It’s just like an extra audiobook full of quality content, that allows you to internalize everything that helps you grow your business and make more money. Optimizing the user experience to its best!

The Exclusive Participants Facebook Group

With joining the challenge you’ll get unlimited access to the 30 days Facebook group, which is really worth a visit.

It is for OFA challenge people only, that means you learn how to create high converting sales funnels all together, you push each other, take action together, and you can share all your questions, experiences and of course, tasks you need to complete with the people that want to achieve the same success that you want!

It’s the easiest way to find some like-minded on social media.

Further, you can replay the training from Russell Brunson and Stephen in case you missed the live or simply want to re-watch it.

The One Funnel Away Share Funnel

The final goal of the 30 days challenge is to get your first own sales funnel created and launched so you can finally make money online with it.

Anyways, the challenge kit includes a demo share funnel. This funnel is already set up, you can customize it so it fits your business and then use it as well to grow your revenue!

You don’t need to know any tech stuff at all. You’ll get it done the most simple way, by giving you the full funnel. Then you’ll just need to implement the step by step daily training from the challenge.

The High OFA Affiliate Commission

Compared to the affiliate programs of the world market, Clickfunnels’ Affiliate Program is pretty famous for its high and often recurring commissions. Though, qualifying for the Clickfunnels affiliate program has gotten more complicated lately it is still a very attractive one.

Why is it harder now to join the program? Every new affiliate has to apply for the program and explain to them how they are willing to promote Clickfunnels now.

When you get approved as an affiliate, you start with promoting the One Funnel Away Challenge and the famous book series.

After proving that your strategy works and making a certain amount of sales via your affiliate link, the products you’re allowed to promote and your commission raises.

However, for the OFA Challenge, you’ll always get 100%. That means you will get $100 in commission for one sale, even if you are just starting as an affiliate.

That’s the reason why so many people started promoting this program…even though they didn’t even went through the OFA themselves…

Don’t get me wrong. Yes, I’m an affiliate for that Challenge myself but I 100% believe it’s one of the best pieces of training you can get for a budget of $100.

It will deal with all the basic questions you’ll have when you’re starting out in online marketing or when you have information overwhelm. From day 1 to day 30 you’ll have everything aligned that you need to start.

Read more: How to become a successful one funnel away challenge affiliate

What I liked about the OFA

The One Funnel Away Challenge merges decades of marketing knowledge into 30 days. Some of the best coaches will teach you the fundamentals that you need to know in any kind of online business.

You get the information in a condensed, easy understandable and actionable manner. Also the challenge is designed to force you take action right away, because the videos will disappear after a while.

Thus all of you procrastinators out there will get a gentle kick to do the hard work.

So this is something that I really liked, it’s designed to take action in an easy step by step training of the highest quality to build converting sales funnels.

What I also liked were the catch-up days. The content can be a little overwhelming. So you’ll get some catch-up days to get back on track to make sure you don’t fall behind in the lessons.

What I didn’t like about the OFA

My OFA challenge kit didn’t arrive on time. It took a while so I had to use the PDF version of the workbook, but I really prefer handwriting when making notes.

So don’t be surprised if your Kit won’t arrive on time. But you can still use the PDF and listen to the Interviews online.

Something that I also don’t like in the meantime is, that so many people are promoting the OFA as the best training out there for any kind of opportunity…

But if you’re in the Clickfunnels group people bombard you with the OFA just to make a commission from referring you, even though they didn’t do the challenge themselves. But that shows of course the reason why they are recommending it in the wrong context.

For example: If someone is new to affiliate marketing, the OFA is still a good training, but you should take the special deal for affiliate marketers, so you get additional resources.

Those resources will help you make the first steps online and also give you different strategies to tailor the one funnel away challenge for affiliates.

Furthermore it’ll give you insights from 15 of Clickfunnels top affiliates.

So when you’re an affiliate join the free Affiliate Bootcamp first!

Final Conclusion: My One Funnel Away Challenge Review

I joined this challenge without a product or offer. Soon I learned how to promote other people’s products via my sales funnels as an affiliate marketer. 

My transformation after going through the challenge can be termed as dramatic. It costs 100 dollars only… but it’s amazing how this small investment can build a business from dirt to something that actually can work through sales funnels.

Also if you want to have the physical version of the workbook and the rest of the OFA Challenge Kit, you’ll need to cover the shipping cost.

Now you can write your own success story. Are You ready to join the next challenge?

I’ve been trying that for quite a while now, but this 30 days Challenge really changed the way I look at Marketing forever. 

The Challenge isn’t specifically designed for Affiliate Marketing but for everyone that wants to earn money online, no matter if Affiliate Marketer, Networker, Freelancer, Funnel Builder, Business owner or Consultant. Anyone will learn the necessary skills needed to succeed online. 

(And remember, in case you are super convinced after completing the challenge (like I am), as for every other Clickfunnels product, there is an affiliate link for the OFA challenge and they pay 100 percent commission for it.)

Also, let me tell you a secret in this ofa review! There is a special offer for the new Affiliate Bootcamp Summit, that gives you insights into the strategies of the Clickfunnels top affiliates, earning multiple thousands every single week. If you like to, go check it out and see it yourself…

Further, you will get my special Bonuses if you sign up for the One Funnel Away Challenge through my link. You’ll get the Bonus for both, the regular OFA and the Affiliate Bootcamp Special!

When you have registered to the Affiliate Bootcamp Summit and afterward purchased the One Funnel Away Challenge, just send me a screenshot of your receipt at and I send you your Bonuses. Just look at this Bonus Page.

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