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Clickfunnels Review – Everything About Russell Brunsons’s Software

Do you want to know what Clickfunnels is? Then you are on the right page! Read this Clickfunnels review and you will get the answers to all the questions that you have. Let’s dive right in.

Clickfunnels is basically a funnel building software for landing pages and sales funnels.

However, it makes many other things possible very easily.

Of course, you can build your websites with it, host webinars or membership sites.

You can read this detailed review to fully understand, what Clickfunnels is.

The idea behind the Clickfunnels software is, that you don’t need a programmer or IT guy for your websites and landing pages anymore.

Updated: September 29, 2020
Published: April 21, 2019
Clickfunnels Review Summary

The software’s ability to build entire sales funnels through its user-friendly editor makes it a strong opponent, taking Leadpages’ place as the best landing page builder on the market.

You can easily build everything by yourself in just a few steps. With this in mind, you are less dependent on external specialists for web design and programming.

Just in case you’ve already made up your mind and want to try Clickfunnels, you can skip to my bonuses down below. My Clickfunnels Bonus

clickfunnels logo

What Is Clickfunnels? The Origin Story

Clickfunnels was founded in 2014 to enable people to grow their companies with sales funnels.

The genius creators behind the software are Russell Brunson and Todd Dickerson. Todd built Clickfunnels and Russell was the one to market and sell it.

With this combination, the Software became a success story.

They created an all-in-one solution for businesses to drive more leads, sales and ultimately more revenue…

Clickfunnels today has over 100.5k users, 1.09 billion contacts, 6,3 funnels and more than $4,4billion processed in February 2020!

As mentioned in the introduction it’s basically a Funnel builder. In addition to that, you can build any sort of pages like landing pages, membership sites, webinar sites to complete your funnels.

The idea behind the funnel builder is to free entrepreneurs from tech people like coders and designers. Instead of hiring expensive tech guys, Clickfunnels closes the gap between the entrepreneurial vision and the execution, by enabling everyone to build a funnel in 10 minutes.

You can watch and get a demo here.

How Clickfunnels works for both online and offline entrepreneurs

First of all, it doesn’t matter whether you sell a product or service online or offline. Funnel software is definitely suitable for all possible industries or companies.

There are sales funnels for online marketers with their own information products, affiliate marketing, e-commerce, for freelancers or MLM networkers and so on. Funnels will always help you to promote your products.

Ultimately every industry depends on customers. Clickfunnels can help you to turn leads into customers.

Even if you have a traditional retail store, there are great strategies to simply generate more customers to show up in your store. Clickfunnels is also suitable for small businesses like gyms to generate more members or for personal trainers looking for clients.

As a matter of fact, companies need a platform to present themselves online. With Clickfunnels a beautiful and proper presence can be established very quickly and easily. 

clickfunel funnel overview
Inside look into the funnel overview

Those who already have a website, can integrate it and keep using it well. At this instant, there are various possibilities to draw attention to yourself and your website

You can optimize your website for search engines or advertise directly on various platforms. For example Google or Facebook. 

Whenever you want to send your traffic to whatever funnel you want, Clickfunnels helps you do that. Always compatible with your purpose.

Want to collect E-Mail? Make people sign up for your webinar? Offer a Service? Sell physical products? Attract leads for your network marketing business? All this can be achieved with the right funnel.

What Is A Sales Funnel And Why You Need One?

A sales funnel is a process that guides a visitor or prospect through multiple steps, with the goal to convert him into a customer.

This marketing concept can be applied online as well as offline. Imagine someone walking into your store taking a look around. The prospect walks around looking at different products, multiple offers without guidance and finally leaves the store without making a decision to buy.

That’s the equivalent of a website with a storefront. Where a customer is left by himself.

Now imagine a prospect coming into your store and an employee asking about his interest. Knowing the intention the potential customer is taken by the hand and guided to his desired product. 

squeeze page funnel
application funnel sample
webinar funnels

More than that, he’s introduced to a corresponding product and bundles, that make him buy more.

That is the equivalent of a funnel! It transforms interested people, into leads, into buyers, into re-buyers. Every layer/step has the specific task to convert your audience, into the next step within the funnel.

As you can see a funnel helps you to achieve your marketing goals. No matter if you want to collect leads to build an email list or go directly for the sale.

By offering additional and complementary products via “upsells” you can increase your average cart value. Moreover, you can make a quicker return on your ad costs or spend more to acquire a customer.

Funnel Layers /Funnel Types

Every Step of a funnel has a specific purpose. Depending on the complexity of your funnel it can have multiple steps, but the goals are always the same.

marketing sales funnel graphic

Funnel Entry: Awareness

Create awareness for your product or service. Get people to know you and your offer first.

Next Funnel Step: Engagement

It’s not enough that people know you, but they need to be interested in purchasing. In the second step people should begin to engage with your content, your social media, opt-in to your newsletters and become leads.

Ultimate Funnel Goal: Conversion

Prospects become customers and returning customers. Here is the chance upsell more products, bundles or upgrades.

Funnel Templates

clickfunnels review all funnels available
Funnel Templates from the CookBook

Within just a couple of clicks, you can create any type of funnel and customize it to your needs. You can choose from:

  • Lead Magnet Funnel
  • Live Demo Funnel
  • Sales Letter Funnel
  • Summit Funnel
  • Invisible Funnel
  • Hero Funnel
  • Reverse Squeeze Page Funnel
  • Video Sales Letter Funnel
  • Cancellation Funnel
  • Membership Funnel
  • Daily Deal Funnel
  • Ask Campaign Funnel
  • Squeeze Page Funnel
  • Storefront Funnel
  • Bridge Funnel
  • Webinar Funnel
  • Homepage Funnel
  • Survey Funnel
  • Application Funnel
  • Product Launch Funnel
  • 2-Step Tripwire Funnel
  • Auto Webinar Funnel

Also, there are tons of share funnel you can get in the Facebook communities.

Assuming you don’t find the right fit, you can hire a freelancer from the marketplace to design your personal funnel.

Clickfunnels Success Stories

The most successful Clickfunnels users gather in the “2 Comma Club” and “2 Comma Club X”. Those who can manage to process $1 million through one single funnel are awarded by Russell Brunson and his team.

The “2 Comma Club Award” brings a lot of prestige in the marketing world and it’s the ultimate sign that you made it in your space.

Having over 100.000 active Clickfunnels members right now, the system produces about one new 2 Comma Member every day!

Furthermore, there is the next step to achieve, the “2 Comma X”. That’s one zero more in revenue, that’s right…$10,000,000 and yes, there are multiple members already.

Check out the article about the two comma club award

They come from all kinds of industries and businesses. Even though some of them made it so far with affiliate marketing, Clickfunnels has also a special price for their affiliates: “The Dream Car Award”. We’ll come back to that in the affiliate section of this Clickfunnels review.

clickfunnels success stories two comma club members

How To Use Clickfunnels?

Clickfunnels is a self-hosted platform. That means that you don’t need to buy additional hosting. If you have an existing WordPress website you can just integrate it with a WordPress plugin, or just link out to your funnel pages.

First of all, you need to create a funnel. But before you can do that you gonna need a goal. Capturing leads or making sales. Do you have a product? Great, we can build a funnel for that!

You don’t have a product? Also good we can do affiliate marketing or drop shipping and promote other people’s products.

If you are in your Clickfunnels Dashboard you can simply add a new funnel, by clicking on “Add New”. Select between The “Funnel Cookbook” or the “Classic Funnel Builder”.

By selecting the Funnel Cookbook, you can now choose between 22 different Funnels, with automatically connected steps for all kinds of different business types and purposes.

All that’s left to do is simply select a funnel and customize it with your own copy, video, and images.

Alternatively, you can build a new one from scratch. The editor will also connect every step you add automatically without any coding needed.

Last but not least you can import a complete funnel through the “share funnels function” and use it for your own.

clickfunnels editor option
CookBook or Classic Builder

How Much Does Clickfunnels Cost? Clickfunnels Pricing Plans

The Clickfunnels Pricing depends on the Payment interval you want to choose. There is a monthly option, but also a yearly with a disount.

Standard ClickFunnels Plan

The cost is $97 monthly. This plan allows you to have 20 funnels, 20.000 visitors, 100 pages, 3 custom domains and the features below.

If you decide to take the annual discount for the basic plan, you’ll save $194 by making a one time payment of $970. That means the monthly cost reduces to $80!

Etison Suite Enterprise Plan

The cost is $297. This plan includes Actionetics and Backpack, as well as unlimited amounts of funnels, pages visitors and all other features.

Clickfunnels Platinum

The Clickfunnels Platinum Plan is the former Etison Suite Plan. It costs $297 when you go with the monthly payment option. It includes “Backpack” and “Follow-Up Funnels”, as well as the complete Funnel-Flix video library with all educational videos about business. 

By taking the annual plan you’ll pay $2,970 for the whole yeah and save $597. That means you pay on average $247 per month.

Share Funnel Plan

There is also a share funnel plan for $19 that allows you to possess 3 funnels. But you need to be shared a funnel to get the option. Also, those funnels will have very limited customization options.

Not available anymore.

clickfunnels pricing table

Can you get a Clickfunnels Coupon Or Bonus?

Well, actually yes. There are some available. There was just a new annual plan released in Nov. 2020. When you decide to get into the Clickfunnels annual plan you can save two monthly fees. Saving you 14% cost for the whole year.

There is also a special package called “Funnel Builder Secrets” and basically you can have the Clickfunnels Enterprise Plan for free or save a big portion of your money if you are willing to invest longterm.

Read all about FBS in this Funnel Builder Secrets Review

The Funnel Builder Secrets Discount is available at the end of Russell Brunson’s presentation on Grant Cardone’s 10x event. In this presentation, he gives away the secrets to his success and you get a special Bonus.

It’s available through a free pass for 48 hours. When you watch it you get access to the special FBS discount. 

As soon as the presentation ends you’ll get access to a top-notch marketing training package including the Funnel Hacks Masterclass, Funnel Builder Secrets Training, Traffic Secrets Membership, 6 or 12 Months Access to Funnel Scripts, Unlimited Funnels Bonus and a 30 Day Money Back Guarantee! 

Basically, you can test Clickfunnels Clickfunnels Platinum (formerly Etison Suite) for 30 days!

But wait, there is more. If you choose the premium package you’ll also get the Click start program. By investing in your business with this plan you ensure success through having direct contact with the Clickfunnels team within 8 Click start Coaching Calls. You can be one of the hundreds of amazing Clickfunnels success stories.

Depending on the chosen package you can have the Clickfunnels Enterprise plan with a massive discount or basically for free.

russel brunson on stage on banner
Watch Funnel Builder Secrets Presentation To Access The Discount

Top Features Of Clickfunnels

Funnel Editor And Visual Drag and Drop Editor

The Etison Editor is the heart of the whole Clickfunnels system. Therefore the developers put a lot of effort into making it as convenient as possible for the user.

After trying a couple of other editors and funnel software, I gotta say it’s definitely one of the best. It’s so simple, you can just create new sections and rows and pull all kinds of different elements into them, like

  • headlines
  • text elements
  • images
  • videos
  • audio players
  • forms and opt-ins
  • icons
  • progress bars
  • pricing tables
  • countdowns

Everyone can build the pages and funnels they want, even without technical skills. The editor is very intuitive so that you can find your way around very quickly. In case you can’t find a suitable template for your personal needs you can simply build one yourself.

Also, you can get a full training course if you sign up on this page.

inside look of clickfunels editor
Even Membership Funnels

You can simply download a template that you like from and exchange the copy and images there for your own.

Without delay, you can simply upload the copy and pictures you would like to have and drag them to the places you would like them to be. 

Provided that you can’t find a suitable template for free, there is a marketplace where you can buy ready-to-go and tested funnels. Or you can have one designed according to your wishes for just a few bucks.

To sum up, depending on how much time or desire you have, there is a solution for everyone.

menu overview in etison funnel builder
Inside The Editor

Clickfunnels Affiliate Program

Are you an affiliate marketer? Then you must promote Clickfunnels! It is the best affiliate program out there. Also, Russell and his team take very good care of their affiliates.

The Commission Structure

On most of the products, except books and the “One Funnel Away Challenge,” you’ll get a 40% commission. On books, you get $1 and on the OFA Challenge 100%…yes 100!

In the Clickfunnels space, there are a lot of products you can promote as a front end offer. Afterward you’ll get commissions on everything that your subscriber purchases as upsell from a funnel.

Remember Clickfunnels is paid monthly, so your commission is paid recurring every month!

Even if you “just” promote the free books and get a dollar upfront, Russell and his team send your buyer through their funnels and you earn 40% on every upsell that is done!

Not to mention the One Funnel Away Challenge that costs $100, that you can keep 100% of.

A special sticky cookie that tracks all of your prospects’ activity will ensure, that you’ll get credit, even if the purchase is done months after he clicked on your affiliate link!

The Training

Equally important to help from the big community is the quality of the training you get. For this reason, Russel and his team created a high-class training on how to promote Clickfunnels as an affiliate.

clickfunnels affiliate bootcamp banner

He asked all of his top affiliates and high-class experts to show their strategies and secrets. 15 of them responded and agreed to do so.

The result is the Affiliate Bootcamp Summit, in which 15 of Russell’s top affiliates give away their unique approaches to how they became successful in affiliate marketing.

A course of this value usually can cost multiple hundreds of dollars, but Russell gives it away for free. You can check it out here.

The Community

This Clickfunnels review wouldn’t be complete without mentioning the huge Facebook communities. The official group having over 218,000 members and another extra group just for the affiliates, the “Clickfunnels Avengers” having over 66.000 members.

Not to speak about all the groups from successful affiliates that already won their dream car and giving advice to their members. I don’t know any other affiliate program that has such a big community helping each other out. 

man holding facebook icon in hand

Much more than the best funnel building software

Generally speaking, Clickfunnels offers possibilities for everyone who sells online. Therefore you won’t need any further software.

You can build your landing pages, opt-in forms, and click pops. As well as member areas, webinars and auto webinars, order pages, surveys, upsell and downsell pages.

In addition to all of this, it has all the common integrations of payment providers such as Stripe or Paypal, as well as for all the popular e-mail programs, such as Mailchimp, Get Response, Active Campaign, etc..

Besides, Clickfunnels has the largest and most active community on Facebook

This means that the members are always happy to help and to answer questions. As an effect, you save the costs for unnecessary consultants or computer guys.

Share Funnels 

Another huge bonus that speaks for this funnel software is the share funnel function.

There are already many ready-made pages, templates, opt-in forms and funnels that you can get for free. In fact, you just import a finished funnel into your Clickfunnels account with one click.

Additionally, many sites on the internet also offer numerous plug and play funnels and complete systems. These can be customized to your own offer.

Do you want to share a funnel with a friend? Are you building funnels and want to give it to a customer? No problem with Clickfunnels.

“Share funnels” allows you to grab any funnel within your account and just hand out a special link to anyone you want to share your funnel with.

Via one single click, it gets automatically imported into the account. No need for any login credentials from customers, just build the funnel in your own account and afterward share it.

what is a share funnel link

Payment Processing

Creating order forms is really easier than you might think. The funnels that require a payment option, usually have an integrated Shopping Cart.

If you want to add that funnel step yourself to a new funnel, you can do this with literally 2 clicks or just add an order from element to any page you like to.

Your order form automatically connects with the payment gateway you integrated. Not only Clickfunnels connects with PayPay and Stripe, but also with numerous other providers like Clickbank, WarriorPlus, Recurly, Infusionsoft, Bluesnap, Easy Pay Direct, JVZoo and NMI.

clickfunnels integrations

What Are The Pros Of Clickfunnels?

Simple to Use Editor

Building funnels and editing them is easy. Of course, there is some learning involved, but that’s always the case when using new stuff. Nevertheless, I never got used to software that quickly.

The visual drag and drop editor is intuitive and you get used to it very quickly without knowing any coding skills.

Prebuilt Sales Funnels And Multiple Templates

Do you like to start every funnel from scratch without any model, connections, and blueprint? Yeah, no one does… Luckily you find a funnel for every possible scenario that helps you to outline what you want to go for.

With just a couple clicks the full funnel is set and ready to be published. All you need to do is choose from tons of templates and add your own copy and content.

Saves a lot of Time

No designers or coders needed. Clickfunnels connects every page automatically integrates seamlessly with payment gateways, email software and all kinds of other software within a couple of clicks. Premade templates and share funnels are already done for you. 

Once everything is set up it automates any process and you can use your time and money to focus on the important stuff.

A/B Split Testing Included

Every funnel step can be split-tested very easily. Just duplicate the page within the step you want to test. Tweak the Element you want to test and send traffic. 

The results will be automatically displayed within the step and Clickfunnels chooses the winning page. Furthermore you can get a whole free book with 108 proven Split Test Winners for free and see which pages perform best.

split test menu inside of clickfunnels
Simply Split Test By Creating A Copy And Changing Elements

Share Funnels

Share Funnels gives you the option to giveaway funnel to your friends, co-workers or anyone you like. The same applies the other way. You can get any funnel a Clickfunnels user is willing to share with you.

Tip for Affiliate marketers: use share funnels to incentivize people to sign up for Clickfunnels!

Are you a web designer and funnel builder? Then you can build customer funnels within your own account and afterward just hand them out, or sell them on the marketplace.

Multiple Integrations

Clickfunnels integrates seamlessly with a lot of different tools and software, as well as the already mentioned payment gateways. If you would like to know which ones you can check out the full list of integrations here.


Funnelflix is like Netflix for Entrepreneurs. It’s a huge library with tons of videos and educational material to learn more about online marketing, advertising, and even mindset improvement.

The Affiliate Program

If you are looking to make some money by referring to other products you came to the right place. This is hands down the best affiliate program out there. You can promote multiple products and earn a high and recurring commission from 40% or the payment.

A sticky cookie ensures that every sale will be credited to your affiliation and Clickfunnels has tons of high quality, valuable products, where you get also the commission when someone initially was brought by you.The general downside of this, is a lot of people promoting the software and competing against each other with sometimes scammy strategies. But The CF team is already working on that and recently re-newed their entire program.

Read everything about the Clickfunnels Affiliate Bootcamp Training

affialite bootcamp 4 day overview

What Are The Cons Of ClickFunnels?

To Simple For Some

Clickfunnels is made for everyone that is not tech-savvy. But if you are a coder or designer with programming skills, the software may seem a bit too simple for you.

Its design is founded on the idea of being so simple that every entrepreneur can build funnels within minutes, to avoid the necessity of programmers.

Are you a programmer? Then Clickfunnels can seem very simple.

Limited Features In The Standard Plan

The standard plan allows you to have a lot of functionality, but you get limited amounts of funnels. In the basic plan, you can have only 20 funnels in your accounts, as well as 100 pages, 20,000 visitors and 3 custom domains. 

Unlike the enterprise plan that has unlimited amounts in every feature.

14 Days Free Trial

Still asking yourself: What is ClickFunnels? Then the easiest answer is: Find out! You can test the software for 14 days for free. After that, you can still decide if you want to stay with it.

A cancellation is possible at any time. Obviously, you don’t take any risk to commit to any long term subscriptions.

Within the member portal and on the pages of Clickfunnels you get some further training sessions to learn how to use this funnel building software.

Besides, I am offering a free course to everyone who registers with Clickfunnels via this site. Just send me a message  or Facebook DM

Clickfunnels commercial banner with benefits

Conclusion: Clickfunnels Review – The Best Funnel Building Software Or Just A Website Builder?

In summary, Clickfunnels is a complete solution for all matters related to the marketing of products and services.

There are basically two versions of the software with different costs per month. 

To begin with, there is the standard version, which basically meets almost every need. And there is the larger version, Clickfunnels Platinum.

The Clickfunnels Platinum Version package contains also an integrated email software and an affiliate program. You can use this if you have your own products that you want to offer as a vendor for affiliates. 

In general, it makes you independent from affiliate portals such as Clickbank or JVZoo and their fees.

However, you can integrate any popular email software with a few clicks. And save money at least in the beginning, because the Clickfunnels Platinum is not cheap.

In case you have collected enough contacts via your own e-mail software, you can think about switching. 

Important to realize at this point, a lot of e-mail software providers increase their pricing by the number of e-mails you collect.

In contrast, Clickfunnels Platinum offers an infinite amount of contacts with no change in their pricing, no matter how many e-mails you collect.

If you want the complete package to have everything in one software, you can get a massive discount. For this purpose, you simply choose Funnel Builder Secrets with a 24-hour pass for Russell Brunson’s 10x Presentation

Apart from that, all that remains to be said is that Russell Brunson is doing a great job as the co-founder of the software. Still asking: What is Clickfunnels? Anyone who wants to see for themselves can try, and sign up for the 14 days free trial.

Frequently Asked Questions

How does Clickfunnels compare to its alternatives?

To find out how Clickfunnels performs against various competitors and alternatives.

Free 14-Day Trial Sign Up Bonus

clickfunnels bonus
  • Bonus 1 – My Personal Support
  • Bonus 2 – A-Z Clickfunnels Training
  • Bonus 3 – Million Dollar Ad Swipes
  • Bonus 4 – Clickfunnels Share Funnel Library
  • Bonus 5 – Ultimate List Of Lifetime Recurring Affiliate Programs
  • Bonus 6 – Full SEO Strategy
  • Bonus 7 – Organic FB Traffic Blueprint
  • Bonus 8 – OFA Affiliate Bridge Page Template
  • Bonus 9 – Full Copywriting Secrets Slide Presentation

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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