clickfunnels vs. kajabi

Clickfunnels vs Kajabi: Which One Is Better?

Clickfunnels vs Kajabi can be a tough and confusing decision. Do you want to know which one can be best for your business? Before going to the details, first, you should know both these are different software products and meant for different audiences. Your purpose will decide the best one.

Clickfunnels is designed with a simple objective of creating excellent sales funnel to boost sales. Kajabi has a different purpose. It is not meant primarily to generate sales. 

The key objective of Kajabi is to create a proper content delivery system that will ultimately help to earn revenue. When it comes to Clickfunnels vs Kajabi, you will find both software helpful depending on the purpose of usage.

In the article, we will discuss each of them separately and then we will compare the features to know the usage of both. Once you know the features, it will be easier to find the right tool. Also, you will know Clickfunnels and Kajabi are completely different tools designed with a specific objective.

clickfunnels vs. kajabi


If you want to sell online, then you will certainly need a sales funnel. Here Clickfunnels can come to your rescue. Building a sales funnel can be challenging, even for the experienced. 

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It will come as a combination of many things such as the upsell page, an opt-in page, landing page, a thank you age, and many other things. If you want to do it on your own, you will have to spend a lot of money and effort

You need to understand the process and then you can attempt to do this. However, if you use Clickfunnels, you can expect a fast and more effective result. ClickFunnels is specifically designed to make the process of funnel building fast and super easy.

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Features of Clickfunnels

Build a Funnel with One Click

With Clickfunnels, you can build any kind of funnel with one click only. Clickfunnels provides scientifically proven-to-convert-funnels to do webinars, collect emails, and selling products.

Affiliate Program Setup

With Clickfunnels, you will be able to set up an affiliate program. That means you can use affiliate markers to promote your products and to pay a commission when your products will be sold. It will offer better exposure to your products and you can make money through this process as well. For this purpose, you’ll need ClickFunnels enterprise version, the Etison Suite which contains the mentioned affiliate management system called “Backpack”

Helps to Use Automation Tools

Clickfunnel will help you to automate your funnels by using robust automation tools. It will collect the leads and segment the leads into different groups and then will send those groups automated text messages and marketing emails.

In brief, you can say that Clickfunnels is all about promoting or selling your products and generate revenue.


If you understand online marketing, then you might have realized that high-quality and amazing contents are the first requirement to get the desired exposure for your business. Here Kajabi can help you in a great manner. The purpose of Kajabi is educational.

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With Kajabi, you can sell your content to your audience and can make money that way. It will be very effective for those businesses that sell educational content using membership sites. 

Let’s take some examples like blog posts, video content, and social media content. You can offer a membership option and ask your visitors to pay a monthly fee to access your membership site.

However, if your objective is to sell a different variety of products, then Kajabi might not be a suitable option for you. In that condition, you can consider using Clickfunnels. Also regarding, that Kajabi starts at $149/month, you should consider ClickFunnels, starting at $97, but having already more features.

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Kajabi’s Pricing

Features of Kajabi

Online Course Site Builder

Kajabi features a robust course building system that will enable you to set up an educational website and video course and to make money either by monthly subscription or by a fixed price.

Built-in CRM

The built-in CRM will enable you to know more about your customers. You can see the subscribers. Also, you will be able to segment leads and customers and then automate your sales process. 

You can send automated marketing emails as well. 

Pipeline to Create Funnel with One Click

The pipeline is the Kajabi’s version of the Clickfunnels “funnels”. As these are the pre-built versions of the marketing campaigns and sales funnels, you can use them to sell digital products. But sales funnel from Kajabi are not as effective as Clickfunnels. However, they will have an added benefit. Kajabi includes pre-written emails that you will not find in Clickfunnels.

clickfunnels vs. kajabi

Clickfunnels vs Kajabi: Which One Is More Suitable?

Now, you know both Clickfunnels and Kajabi have some similar features. Both of them provide pre-built sale funnels, website builder, CRM systems, and even email marketing automation tools. 

marketing sales funnel,

Though they have some common features, they usually used for different purposes. Both these funnel software have some distinctive merits and demerits.

When Clickfunnels’ core offering is funnel builder, Kajabi’s core offering is more of an education and membership site builder. The designs within Kajabi look much better than in Clickfunnels, so it would be the better alternative for membership sites.

The main purpose of ClickFunnels is to build the best sales funnel for a business to offer the highest possible sales. Nonetheless you can also build membership-sites… 

Therefore, you can expect ready-to-use templates and funnels and the page editor from ClickFunnels.

The purpose of Kajabi is to gain revenue by selling courses and educational content. So, Kajabi provides a better course builder to help users to create a membership site or video course series. 

It will enable you to build a website from scratch. Also, it will allow you to add images and videos. 

You can also add pre-built in sections such as the sales pages, pricing, comment sections videos, texts, social cards, testimonials, and opt-in form bars.

Final Conclusion

As stated earlier, the final decision is in your hands. When it comes to Clickfunnels vs Kajabi the purpose of the usage will decide the right software. For example, if you are selling e-courses and depend on design Kajabi will give you more options

It’s less expensive mid-tier term can help with a suitable solution, but ClickFunnels can build membership sites too and it costs less, giving you more features overall, but you are more limited in designing your membership areas. 

If you are selling a variety of products and looking for long-term benefits, then ClickFunnels will be perfect for you. This versatile software will enable you to sell almost everything. In addition, it is less expensive than Kajabi.

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