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What is Clickfunnels? Everything You Need To Know!

Do you want to know: What is Clickfunnels? Then you are on the right page! I will answer all the questions on this site. Let’s dive right in.

Clickfunnels is basically a funnel building software for landing pages and sales funnels. However, it  makes many other things possible very easily. Of course you can build your websites with it, host webinars or membership sites. You can read this detailed review to fully understand, what Clickfunnels is.

The idea behind the Clickfunnels software is, that you don’t need a programmer or IT guy for your websites and landing pages anymore. You can easily build everything by yourself in just a few steps and as easy as possible. With this in mind, you are less dependent on external specialists for web design and programming.

clickfunnels logo

What Is Clickfunnels? The Origin Story

Clickfunnels was founded 2014 to enable people to grow their companies with sales funnels.

The genius creators behind the software are Russell Brunson and Todd Dickerson. Todd built Clickfunnels and Russell was the one to market and sell it.

With this combination the Software became a success story.

They created a all-in-one solution for businesses to drive more leads, sales and ultimately more revenue…

Clickfunnels today has over 92k users, 903million contacts, 5,3 funnels and more than $3,7billion processed in July 2019!

As mentioned in the introduction it’s basically a Funnel builder. In addition to that you can build any sort of pages like landing pages, membership sites, webinar sites to complete your funnels.

The idea behind the funnel builder is to free entrepreneurs from tech people like coders and designers. Instead of hiring expensive tech guys, Clickfunnels closes the gap between the entrepreneurial vision and the execution, by enabling everyone to build a funnel in 10 minutes.

This Gold Digger Got Rich Painting Nude Squirrels 🐿 – ClickFunnels

How Clickfunnels works for both online and offline entrepreneurs

First of all, it doesn’t matter whether you sell a product or service online or offline. The Funnel software is definitely suitable for all possible industries or companies.

There are sales funnels for online marketers with their own information products, affiliate marketing, e-commerce, for freelancers or MLM networkers and so on. Funnels will always help you to promote your products.

Ultimately every industry depends on customers. Clickfunnels can help you to turn leads into customers.

Even if you have a traditional retail store, there are great strategies to simply generate more customers to show up in your store. Clickfunnels is also suitable small businesses like gyms to generate more members or for personal trainers looking for clients.

As a matter of fact, companies need a platform to present themselves online. With Clickfunnels a beautiful and proper presence can be established very quickly and easily.

Those whose who already have a website, can integrate it and keep using it well. At this instant, there are various possibilities to draw attention to yourself and your website.

You can optimize your website for search engines or advertise directly on various platforms. For example Google or Facebook.

Whenever you want to send your traffic to whatever funnel you want, Clickfunnels helps you do that. Always compatible with your purpose.

Want to collect E-Mail? Make people sign up for your webinar? Offer a Service? Sell physical products? Attract leads for your network marketing business? All this can be achieved with the right funnel.

What Is A Sales Funnel And Why You Need One?

A sales funnel is a process that guides a visitor or prospect through multiple steps, with the goal to convert him into a customer.

This marketing concept can be applied online as well as offline. Imagine someone walking into your store taking a look around. The prospect walks around looking at different products, multiple offers without guidance and finally leaves the store without making a decision to buy.

That’s the equivalent of a website with a store front. Where a customer is left by himself.

Now image a prospect coming into your store and an employee asking about his interest. Knowing the intention the potential customer is taken by the hand and guided to his desired product.

squeeze page funnel
webinar funnels

More than that, he’s introduced to a complementary products and bundles, that make him buy more.

That is the equivalent of a funnel! It transforms interested people, into leads, into buyers, into re-buyers. Every layer/step has the specific task to convert your audience, into the next step within the funnel.

As you can see a funnel helps you to achieve your marketing goals. No matter if you want to collect leads to build an email-list or go directly for the sale.

By offering additional and complementary products via “upsells” you can increase your average cart value. Furthermore you can make a quicker return on your ad costs or spend more to acquire a customer.

marketing sales funnel,

Funnel Layers /Funnel Types

Every Step of a funnel has a specific purpose. Depending on the complexity of your funnel it can have multiple steps, but the goals are always the same.

Funnel Entry: Awareness

Create awareness to your product or service. Get people to know you and your offer first.

Next Funnel Step: Engagement

It’s not enough that people know you, but they need to be interested in purchasing. In the second step people should begin to engage with your content, your social media, opt-in to your newsletters and become leads.

Ultimate Funnel Goal: Conversion

Prospects become customers and returning customers. Here is the chance upsell more products, bundles or upgrades.

Funnel Templates

Within just a couple clicks you can create any type of funnel and customize it to your needs. You can choose from:

  • Lead Magnet Funnel

  • Live Demo Funnel

  • Sales Letter Funnel

  • Summit Funnel

  • Invisible Funnel

  • Hero Funnel

  • Reverse Squeeze Page Funnel

  • Video Sales Letter Funnel

  • Cancellation Funnel

  • Membership Funnel

  • Daily Deal Funnel

  • Ask Campaign Funnel

  • Squeeze Page Funnel

  • Storefront Funnel

  • Bridge Funnel

  • Webinar Funnel

  • Homepage Funnel

  • Survey Funnel

  • Application Funnel

  • Product Launch Funnel

  • 2-Step Tripwire Funnel

  • Auto Webinar Funnel

Funnel Templates from the CookBook

Also there are tons of share funnel you can get in the Facebook communities. Assuming you don’t find the right fit, you can hire a freelancer from the marketplace to design your personal funnel.

Clickfunnels Success Stories

The most successful Clickfunnels user gather in the “2 Comma Club”and “2 Comma Club X”. Those who can manage to process $1 million through one single funnel are awarded by Russell Brunson and his team.

The “2 Comma Club Award” brings a lot of prestige in the marketing world and it’s the ultimate sign that you made it in your space.

Having over 92.000 active Clickfunnels members right now, the system produces about one new 2 Comma Member every day!

Furthermore there is the next step to achieve, the “2 Comma X”. That’s one zero more in revenue, that’s right…$10,000,000 and yes, there are multiple members already.

You can check out out the award winner here. They come from all kinds of industries and businesses. Even though some of them made it so far with affiliate marketing, Clickfunnels has also a special price for their affiliates: “The Dream Car Award”. We’ll come back to that in the affiliate section of this Clickfunnels review.

clickfunnels success stories

How To Use Clickfunnels?

Clickfunnels is a self hosted platform. That means that you don’t need to buy additional hosting. If you have an existing WordPress website you can just integrate it with a WordPress plugin, or just link out to your funnel pages.

First of all you need to create a funnel. But before you can do that you gonna need a goal. Capturing leads or making sales. Do you have a product? Great, we can build a funnel for that!

You don’t have product? Also good we can do affiliate marketing or dropshipping and promote other peoples products.

If you are in your Clickfunnels Dashboard you can simple add a new funnel, by clicking on “Add New”. Select between The “Funnel Cookbook” or the “Classic Funnel Builder”.

By selecting the Funnel Cookbook, you can now choose between 22 different Funnels, with automatically connected steps for all kinds of different business types and purposes.

All that’s left to do is simply select a funnel and customize it with your own copy, video and images.

Alternatively you can build a new one from scratch. The editor will also connect every step oyu add automatically without any coding needed.

Last but not least you can import a complete funnel through the “share funnels function” and use it for your own.

clickfunnels classic editor
CookBook or Classic Builder

How Much Does Clickfunnels Cost? Clickfunnels Pricing Plans

Standard ClickFunnels Plan

The cost is $97 monthly. This plan allows you to have 20 funnels, 20.000 visitors, 100 pages, 3 custom domains and the features below.

Etison Suite Enterprise Plan-

The cost is $297. This plan includes Actionetics and Backpack, as well as unlimited amounts of funnels, pages visitors and all other features.

Share Funnel Plan

There is also a share funnel plan for $19 that allows you to posses 3 funnels. But you need to be shared a funnel to get the option. Also those funnels will have very limited customization options.

clickfunnels pricing

Can you get a Clickfunnels Coupon Or Bonus?

Well, actually yes. It’s called “Funnel Builder Secrets” and basically you can have the Clickfunnels Enterprise Plan for free or save a big portion of your money if you are willing to invest longterm.

The Funnel Builder Secrets Discount is available at the end of Russell Brunson’s presentation on Grand Cardone’s 10x event. In this presentation he gives away the secrets to his success and you get a special Bonus.

It’s available through a free pass for 48 hours. When you watch it you get access to the special FBS discount.

As soon as the presentation ends you’ll get acces to a top notch marketing training package including the Funnel Hacks Masterclass, Funnel Builder Secrets Training, Traffic Secrets Membership, 6 or 12 Months Access to Funnel Scripts, Unlimited Funnels Bonus and a 30 Day Money Back Guarantee!

Basically you can test Clickfunnels Etison Suite for 30 days!

But wait, there is more. If you choose the premium package you’ll also get the Clickstart program. By investing in your business with this plan you ensure success through having direct contact with the Clickfunnels team within 8 Clickstart Coaching Calls.

Depending on the chosen package you can have the Clickfunnels Enterprise plan with a massive discount or basically for free.

Watch Funnel Builder Secrets Presentation To Access The Discount

Top Features Of Clickfunnels

Funnel Editor And Visual Drag and Drop Editor

The Etison Editor is the heart of the whole Clickfunnels system. Therefore the developers put a lot of effort into making it as convenient as possible for the user.

After trying a couple of other editors and funnel software, I gotta say it’s definitely one of the best. It’s so simple, you can just create new sections and rows and pull all kinds of different elements into them, like

  • headlines

  • text elements

  • images

  • videos

  • audio players

  • forms and opt-ins

  • icons

  • progress bars

  • pricing tables

  • countdowns

Everyone can build the pages and funnels they want, even without technical skills. The editor is very intuitive, so that you can find your way around very quickly. In case you can’t find a suitable template for your personal needs you can simply build one yourself.

Also you can get a full training course if you sign up on this page.

clickfunnels editor, what is clickfunnels

You can simply download a template which you like from and exchange the copy and images there for your own.

Without delay, you can simply upload the copy and pictures you would like to have and drag them to the places you would like them to be. 

Provided that you can’t find a suitable template for free, there is a marketplace where you can buy ready-to-go and tested funnels. Or you can have one designed according to your wishes for just a few bucks.

To sum up, depending on how much time or desire you have, there is a solution for everyone.

what is clickfunnels
Inside The Editor

Clickfunnels Affiliate Program

Are you an affiliate marketer? Then you must promote Clickfunnels! It is the best affiliate program out there. Also Russell and his team take very good care about their affiliates.

The Commission Structure

On most of the products, except books and the “One Funnel Away Challenge” you’ll get a 40% commission. On books you get $1 and on the OFA Challenge 100%…yes 100!

In the Clickfunnels space there are a lot of products you can promote as a front end offer. Afterwards you’ll get commissions on everything that your subscriber purchases as upsell from a funnel.

Remember Clickfunnels is paid monthly, so your commission is paid recurring every month!

Even if you “just” promote the free books and get a dollar upfront, Russell and his team send your buyer through their funnels and you earn 40% on every upsell that is done!

Not to mention the One Funnel Away Challenge that costs $100, that you can keep 100% of.

A special sticky cookie that tracks all of your prospects activity will ensure, that you’ll get credit, even if the purchase is done months after he clicked on your affiliate link!

The Training

Equally important to help from the big community is the quality of the training you get. For this reason Russel and his team created a high class training on how to promote Clickfunnels as an affiliate.

He asked all of his top affiliates and high class marketers to show their strategies and secrets. 15 of them responded and agreed to do so.

The result is the Affiliate Bootcamp Summit, in which 15 of Russell’s top affiliate give away their unique approaches on how they became successful in affiliate marketing.

A course of this value usually can cost multiple hundreds of dollars, but Russell gives it away for free. You can check it out here.

The Community

Clickfunnels has two large Facebook communities. The official group having over 218,000 members and another extra group just for the affiliates, the “Clickfunnels Avengers” having over 66.000 members.

Not to speak about all the groups from successful affiliates that already won their dreamcar and giving advice to their members. I don’t know any other affiliate program that has such a big community helping each other out. 

clickfunnels facebook

Much more than the best funnel building software

Generally speaking, Clickfunnels offers possibilities for everyone who sells online. Therefore you won’t need any further software.

You can build your landing pages, optin forms and clickpops. As well as member areas, webinars and auto webinars, order pages, surveys, upsell and downsell pages.

In addition to all of this, it has all the common integrations of payment providers such as Stripe or Paypal, as well as for all the popular e-mail programs, such as Mailchimp, Get Response, Active Campaign, etc..

Besides, Clickfunnels has the largest and most active community on Facebook.

This means that the members are always happy to help and to answer questions. As an effect, you save the costs for unnecessary consultants or computer guys.

Clickfunnels: Smart Funnel Builder

Share Funnels 

Another huge bonus that speaks for this funnel software is the share funnel function.

There are already many ready-made pages, templates, opt-in forms and funnels that you can get for free. In fact, you just import a finished funnel into your Clickfunnels account with one click.

Additionally, many sites on the internet also offer numerous plug and play funnels and complete systems. These can be customized to your own offer.

Do you want to share a funnel with a friend? Are you building funnels and want to give it to a customer? No problem with Clickfunnels.

“Share funnels” allows you to grab any funnel within your account and just hand out a special link to anyone you want to share your funnel with.

Via one single click it gets automatically imported into the account. No need for any login credentials from customers, just build the funnel in your own account and afterwards share it.

what is a share funnel

Payment Processing

Creating orders forms is really easier than you might think. The funnels that require a payment option, usually have an integrated Shopping Cart.

If you want to add that funnel step yourself to a new funnel, you can do this with literally 2 clicks or just add an order from element to any page you like to.

Your order form automatically connects with the payment gateway you integrated. Not only Clickfunnels connects with PayPay and Stripe, but also with numerous other providers like Clickbank, WarriorPlus, Recurly, Infusionsoft, Bluesnap, Easy Pay Direct, JVZoo and NMI.

clickfunnels integrations

What Are The Pros Of Clickfunnels?

Simple to Use Editor

Building funnels and editing them is easy. Of course there is some learning involved, but that’s always the case when using new stuff. Nevertheless I never got used to a software that quickly.

The visual drag and drop editor is intuitive and you get used to it very quickly without knowing any coding skills.

best website builder

Prebuilt Sales Funnels And Multiple Templates

Do you like to start every funnel from scratch without any model, connections and blueprint? Yeah no one does… Luckily you find a funnel for every possible scenario that helps you to outline what you want to go for. With just a couple clicks the full funnel is set and ready to be published. All you need to do is choose from tons of templates and add your own copy and content.

Saves a lot of Time

No designers or coders needed. Clickfunnels connects every page automatically integrates seamless with payment gateways, email software and all kinds of other software within a couple of clicks. Premade templates and share funnels are already done for you. Once everything is set up it automates any process and you can use your time and money to focus on the important stuff.

A/B Split Testing Included

Every funnel step can be splittested very easily. Just duplicate the page within the step you want to test. Tweak the Element you want to test and send traffic. The results will be automatically displayed within the step and Clickfunnels chooses the winning page. Futhermore you can get a whole free book with 108 proven Split Test Winners for free and see which pages perform best.

split test
Simply Split Test By Creating A Copy And Changing Elements

Share Funnels

Share Funnels gives you the option to giveaway funnel to your friends, co-workers or anyone you like. Same applies the other way. You can get any funnel a Clickfunnels user is willing to share with you.

Tip for Affiliate marketers: use share funnels to incentivize people to sign up for Clickfunnels!

Are you webdesigner and funnelbuilder? Than you can build customer funnels within your own account and afterwards just hand them out, or sell them on the marketplace.

Multiple Integrations

Clickfunnels integrates seamless with a lot of different tools and software, as well as the already mentioned payment gateways. If you would like to know which ones you can check out the full list of integrations here.

The Affiliate Program

If you are looking to make some money through referring other products you came to the right place. This is hands down the best affiliate program out there. You can promote from multiple products and earn high and recurring commission from 40% or the payment.

A sticky cookie ensures that every sell will be credited to your affiliation and Clickfunnels has tons of high quality, valuable products, where you get also the commission when someone initially was brought by you.

Read everything about the Clickfunnels affiliate program read above or here.

is the affiliate bootcamp free

What Are The Cons Of ClickFunnels?

To Simple For Some

Clickfunnels is made for everyone that is not tech savvy. But if you are a coder or designer with programming skills, the software my seem a bit to simple for you.

It’s design is founded on the idea of being so simple that every entrepreneur can build funnels within minutes, to avoid the necessity of programmers.

Are you you a programmer? Then Clickfunnels can seem very simple.

Limited Features In The Standard Plan

The standard plan allows you to have a lot of functionality, but you get limited amounts of funnels. In the basic plan you can have only 20 funnels in your acocunts, as well as 100 pages, 20,000 visitors and 3 custom domains. Unlike the enterprise plan that has unlimited amounts in every feature.

14 Days Free Trial

Still asking yourself: What is ClickFunnels? Then the easiest answer is: Find out! You can test the software for 14 days for free. After that you can still decide if you want to stay with it.

A cancellation is possible at any time. Obviously, you don’t take any risk to commit to any long term subscriptions.

Within the member portal and on the pages of Clickfunnels you get some further training sessions to learn how to use this funnel building software.

Besides, I am offering a free course to everyone who registers with Clickfunnels via this site. Just send me a message or Facebook DM

Conclusion: What is Clickfunnels? The Best Funnel Building Software Or Just A Website Builder?

In summary, Clickfunnels is a complete solution for all matters related to marketing of products and services.

There are basically two versions of the software with different costs per month.

To begin with, there is the standard version, which basically meets almost every need. And there is the larger version, the Etison Suite.

The Etison Suite package contains also an integrated email software and an affiliate program. You can use this if you have your own products that you want to offer as a vendor for affiliates.

In general, it makes you independent from affiliate portals such as Clickbank or JVZoo and their fees.

However, you can integrate any popular email software with a few clicks. And save money at least in the beginning, because the Etison Suite is not cheap.

In case you have collected enough contacts via your own e-mail software, you can think about switching.

business quiz
Take the Quiz and grab your free funnel!

Important to realize at this point, a lot of e-mail software providers increase their pricing by the amount of e-mails you collect.

In contrast, Etison Suite offers an infinite amount of contacts with no change in their pricing, no matter how many e-mails you collect.

If you want the complete package to have everything in one software, you can get a massive discount. For this purpose you simply choose Funnel Builder Secrets with a 24 hour pass for Russell Brunson’s 10x Presentation.

Apart from that, all that remains to be said is that Russell Brunson is doing a great job as the co-founder of the software. Still asking: What is Clickfunnels? Anyone who wants to see for themselves can try, and sign up for the 14 days free trial.


Is Clickfunnels legit?

Yeah sure. Why shouldn’t it? It’s a software for building funnels and it works perfectly. CF is one of the fastest growing businesses, they offer a free trial and you can cancel any time.

Why is Clickfunnels so expensive?

Well, what is expensive? Is a software enables your company to grow exponentially through sales funnels the price for it becomes relative. Also Clickfunnels is a large company with a lot of employees, developing more helpful features and functions for the software. The value your company can get out of it is the reason why they became market leader.

Why is Clickfunnels so popular? 

Because they have such a great marketing and a whole micro-cosmos around it. Russell Brunson is a bestseller author, that made his software popular through his books. He build a large community and fanbase for Clickfunnels because he is such an expert on marketing and growing businesses. He really lives what he teaches, which is proof, for the strategies in his books.

Can I use my own E-mail Autoresponder?

Yes, you can integrate CF with any email software you would like to, you can find the whole list of compatible software here. By using your own autoresponder you can start off using the standard plan, without the need for Actionetics.

Can I use SMTP?

Yes, even if your email software isn’t listed, you can use Sendgrid, Mandrill and Sparkpost

How is the support?

A lot of people argue about the Clickfunnels support, but to be honest I can’t relate ot that. The only thing that’s negative about the support is, that they don’t have a live chat. Nevertheless I had always a quick response through a ticket system and my problems got solved.

Do I need my own domain name?

No, not necessarily. You’ll get a free domain by signing p for Clickfunnels, that you can use. Also there is an plugin for your WordPress site and you can use your own domain or sub-domain by connecting it to your CF account.

Can you really make money with Clickfunnels as an affiliate?

Of course, it’s the same process like any other affiliate product. You can earn money by recommending CF and get a commission for people signing up under your link. If you want to read everything you need to know about the affiliate program you can read here.

What is the funnel builder secrets system?

The FBS system is a training course with a massive discount on Clickfunnels. It’s a huge package about every aspect of marketing that anybody would need to succeed with his business. It teaches about marketing fundamentals, traffic and it also comes with a software that generates all of your sales copy. You can get a big discount for 6 or 12 months. If you like to learn more about it check out this article.

Sign up for the 14 day Trial of Clickfunnels here and get this Bonus

  • Full Clickfunnels A-Z Video Training
  • Instagram Guide "10K Followers in 3 Months"
  • Facebook Pro Tips And Tricks
  • Affiliate Marketing Mini Course
  • 10 Interviews "How I got my first Commission"

To claim your Bonus sign up for the Clickfunnels 14-Day Trial or the Funnel Builder Secrets Discount and send a Facebook Message

What is Clickfunnels? Everything You Need To Know!

Basically Clickfunnels is a funnel building software for building landing pages and sales funnels. However, Clickfunnels makes many other things possible very easily. Of course you can build your websites with it, host webinars or membership sites.The idea behind the Clickfunnels software is, that you don’t need a programmer or IT guy for your websites and landing pages anymore. You can easily build everything by yourself in just a few steps and as easy as possible. With this in mind, you are less dependent on external specialists for web design and programming.

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