infusionsoft vs clickfunnels

Infusionsoft Vs Clickfunnels – “We are not Confusionsoft”

A common question that marketers ask is, Infusionsoft vs Clickfunnels, which is the better option? The process of choosing the right marketing funnel can be a daunting task. This is especially given that there are numerous factors you need to put into consideration. Infusionsoft and Clickfunnels are one of the most popular currently available marketing automation tools. In this article, we will take you through a thorough comparison that will help you establish which is the best tool for you.

About Clickfunnels

It is an online sales and marketing platform that enables any kind of business to create funnels to help them boost their sales. 

Users can create product launch pages, eCommerce systems, sales funnels and lead generation systems using a simple drag and drop feature. It is perfect for beginners and professional marketers as well.

About Infusionsoft

Infusionsoft, on the other hand, is a sales and an email marketing platform that helps medium to large-sized businesses to optimize their customer acquisition process.

It combines the power of social media, email management, and e-commerce. With the huge amount of automation features, businesses can effectively create custom long term campaigns based on their target audience characteristics.

Read the full Infusionsoft Review.

infusionsoft vs clickfunnels

Infusionsoft vs Clickfunnels Details


Pricing is a key element that marketers consider when looking for a marketing automation tool. They target to get value for money. The pricing and the signup cost is very different for the two platforms.

Their price plans are centered around the services they offer. Given that the two platforms offer different services; the prices are bound to be different. Infusionsoft’s prices are quite high. The price is determined by the emails sent per month and the number of contacts you have.

Clickfunnels is generally more affordable than Infusionsoft, but it cannot be termed as cheap either.

The pricing here is determined by the number of funnels, pages, and traffic you need.

Infusionsoft further charges an extra mandatory training fee of $299 which a lot of people do not find it as a necessary expenditure. Clickfunnels, on the other hand, does not include any upfront costs and offers a more straight forward and highly valuable free training.

Page Builder effectiveness

The page builder is one of the biggest Clickfunnels strengths. It features an easy to use drag and drop landing page builder and incorporates all the bells and whistles to build an effective landing and sales pages.

Thus Infusionsoft is yet to catch up with Clickfunnels, like anybody else, in terms of the page building capabilities. It also includes page building templates but they are not nearly as good as the Clickfunnel templates.

CRM and Email Marketing

These two aspects are the bread and butter of Infusionsoft while Clickfunnels is still struggling with its email marketing capabilities and has no CRM integration.

Clickfunnels offers a separate email marketing package at the enterprise plan for $297 a month. Nevertheless, Clickfunnels integrates easily with any email software, even in the cheaper personal plan. 

Infusionsoft offers extensive email marketing capabilities that integrate with numerous other automation elements including the CRM system which helps achieve a high level of marketing automation.

Customer Support

The two have far from perfect customer support services. A great aspect of Infusionsoft is that it offers 24/7 technical support while Clickfunnels support is available only during business hours on weekdays.

Yet Clickfunnels made some major changes in their software structure. The Enterprise Version is now called Clickfunnels Platinum. Also, they have now chat support.

Infusionsoft outdoes its counterpart in terms of reliability and professionalism.

Check out more alternatives for Clickfunnels here.

Summary: Infusionsoft vs Clickfunnels 

The two are powerful internet marketing automation platforms. It is hard to place a finger on which is the better automation software between the two because they offer similar yet different services.

Your choice will boil down to what you want to achieve. If you want to build an excellent sales funnel and landing pages, Clickfunnels is the way to go. If you want advanced email marketing a CRM integration/automation, Infusionsoft is the right tool for you.

clickfunnels and infusionsoft
A T-shirt Russell Brunson was wearing during the Clickfunnels promotion

Finally, I would personally recommend Clickfunnels because of its user-friendly interface. Everything works smoothly together even without being a techy expert. Furthermore, there has been even a marketing campaign from Clickfunnels that quotes “we are not confusionsoft”. 

That statement implied Infusionsoft’s lack of user-friendly handling and differentiated Clickfunnels from its competition.

Also, I’m offering a huge bonus if you sign up for Clickfunnels on this page.

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Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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