ClickFunnels vs Leadpages: Is LeadPages The Best ClickFunnels Alternative in 2020?

Looking to create the best landing page or sales funnel? Trying to sell anything online?

Well, these days marketing has become more and more difficult and a simple ”buy now” button is not able to make long term success for your business.

That’s why businesses online try to transform cold lead/ indifferent prospects into warm/hot customers that will eventually make a purchase.

Therefore, businesses online use marketing funnels in order to be able to capture more leads and nurture the prospects until they finally purchase.

These 2 companies we compare today have some things in common, also they do have important differences but Leadpages is regarded as the Clickfunnels alternative and the opposite.

Firstly, we will learn what each tool does individually and then we will compare them together in order for you to understand what suits your company the best.

Here are a review and comparison of Clickfunnels vs Leadpages not to have a winner, I wouldn’t say that we have a winner, but for you to able to choose what will be most needed in your own business.

I am not here to promote the one or the other platform but to inform you about them so you take the correct decision by yourself.

But first, let’s start with the basics.

What A Landing Page Is?

landing page example

A simple landing page definition would be that a landing page is the first page the visitors land when they visit your website and generally a single web page that appears when people click on a search engine.

However, unlike simple web pages, landing pages are created with the goal of having a call to action. Usually, with landing pages, marketers try to get the visitor’s email address before he is sent to a sales page or just to a thank you page.

Most times, in order to tempt people to give their email address, online marketers give a freebie1 as a bonus such as a free Blueprint or an ebook or even training, if they give their email address.

Most people, as I have already written many times in my articles, tend not to buy the first time they see an offer.

Therefore, marketers try to collect email addresses in order to nurture the prospects providing value, free information, and education. That way, they establish trust and an honest relationship.

This is usually made with the use of the landing page and then once the relationship and the trust are established, it is more possible for a prospect to become a customer purchasing something that a marketer promotes. Makes sense?

To connect, everything together, the landing page is usually the first page of a marketing funnel.

But, what a sales funnel really is?

What Is A Sales Funnel

Every successful online business uses marketing/sales funnels to make money online in 2020.

Definition of a sales funnel

A sales funnel is in simple terms the journey a prospect passes through in order to become more aware of the product and build trust with the marketer and finally make a purchase.

The first stage of the marketing funnel is the landing page we were talking about before.

With the landing page, usually, the marketer’s purpose is to get people’s email addresses and build his asset which is the email list. That is the ultimate weapon in digital marketing in 2020. Don’t forget that.

The whole process of a funnel has the goal of nurturing prospects, getting people’s email addresses, making a sale or making an upsell. An upsell is simply a more expensive sale than the one that the customer has already made.

For example, maybe someone buys a training program for 100$ and then he buys a training machine to be able to train from home that cost 1200$. If this comes through a funnel then it’s called an upsell.

Enough with the fundamentals, let’s go straight to our 2 competitors.

Clickfunnels vs Leadpages

What is Clickfunnels

Clickfunnels is is an all-in-one marketing tool that enables you to create funnels, webinars, landing pages, email marketing campaigns, has its own autoresponder named Actionetics and more.

This tool is designed by the legendary marketer Russel Brunson who has taken this company from 0 to 100 million dollars worth in 3 years.

Russell changed the scenery around marketing with his amazing tool. It was a breakthrough for digital marketing and many things have changed since then.

As you can easily understand, this is one of the most powerful tools to have as a marketer.

The best thing about Clickfunnels is that it is very easy to create a sales funnel even if you are a complete beginner and this funnel works perfectly for marketing purposes. Also, they have a plethora of free templates to choose from for every possible purpose that a business may have.

This is just an overview of what Clickfunnels can be used for but let’s take everything step by step.

Clickfunnels features

Clickfunnels has a lot of features so let’s take a look at the most important ones.

clickfunnels features
  • It can create a fully functional sales funnel and they even show you how to test your funnel. You don’t need other tools to do that. It has everything included.
  • It includes a shopping cart decreasing the third-party services that you may need. ClickFunnels allows you to track and make sales from the funnels you create and even create an order bump usually under the credit card element.
  • It also has an easy drag and drop landing page editor. This is really important. Especially if you are a beginner.
  • It creates landing pages or an entire website with a subdomain. This is also really cool because you don’t need a website. It is not the same though. I do it separately. It is better to do it separately. I have Clickfunnels for funnels and some more stuff and my WordPress website in Bluehost. Actually, I have a whole artile answering if Clickfunnels can replace a website, check it out here.
  • It has email marketing services with Actionetics. Clickfunnels has its own autoresponder but this doesn’t belong to the basic plan and it is quite expensive. We will talk about Clickfunnels’ pricing in detail later.
  • It integrates easily with WordPress. This is good to have. WordPress is a king.
  • It has an option called Share funnels. This is my favorite option. You can share your funnels with others. That means that if you want you can take somebody else’s funnels and use them as yours if they give them to you(you will probably be asked to buy something from them). Now the opposite. You can give your funnels away if a customer buys from you, as a bonus for them to take action. This is amazing, to be honest.
  • A/B split testing
  • It creates a membership site. A nice option, as well.
  • It integrates with nearly every other important tool in the market. This is useful because many options aren’t included in the basic plan.
  • Another amazing option is Clickfunnels Backpack which allows you to create your own affiliate program. Innovative stuff, right?
  • It has a 14-day free trial.

Generally speaking, Clickfunnels has some amazing features and many amazing funnel templates for you to use. Its design is amazing and the funnel conversion rates are also very good. It is a great tool to have especially in affiliate marketing but also in general.

Clickfunnels Pricing

How much does Clickfunnels cost?

clickfunnels pricing options monthly plan

Well, as for now, Clickfunnels has 3 pricing plans with the last one being brand new.

Click Funnels standard plan costs 97$/month and it is for beginner and intermediate level entrepreneurs giving you the chance of building up to 20 funnels with 100 pages,1 domain with SSL, Funnel Flix where you can see video training and Funnel Hacker Forum that is a forum in which you can connect with FunnelHacker community.

Click Funnels Platinum is their 2nd plan which costs 297$/month. This plan is for already established entrepreneurs who want to take their business to the next level.

There are also yearly option and some other packages that can give you a discount.

Read everything about the Clickfunnels Discounts.

This plan gives you unlimited funnels and pages along with follow-up funnels, multiple domains (3) and the chance to use email marketing with automated emails. You can also have additional Clickfunels contact support and hours of FunnelFlix.

The last plan is for businesses that are already really profitable and want to scale. It is called Click Funnels Collective and costs 1,497$/month. This plan gives 27 payment gateways and 27 custom domains.

Also, it gives you phone support, access to All funnel framework and all Funnelflix access to more training. Finally, it gives access to the 2 Comma Club Consulting and to Live Events.

clickfunnels offer overview

The only discount as of now is some packages for Clickfunnels Platinum which are called Funnel Builder Secrets for 6 months is at 1997$ instead of 1782$ but it comes with 6 bonuses.

Learn more in the full Funnel Builder Secrets Review

If you buy Funnel builder secrets for 12 months it will cost you 2,997$ instead of 3564$ with the same bonuses. So, I suppose if someone wants platinum and has the money to invest long term with Funnel Builder Secrets for 12 months he will save 567$.

They have a last section of Funnel Builder Secrets the Funnel Secrets Builder Webinar which costs 5,997$ for 12 months of Platinum with the same bonuses but also 8 coaching calls.

So, is Clickfunnels worth the money? It depends!

These are the 3 Clickfunnels pricing plans. As you can see, except for the basic plan, the other plans are very expensive but they provide quite a lot of things that many people find necessary. (I find it necessary for my businesses)

That’s why there is also Leadpages which is way cheaper for beginners or for people that don’t afford Clickfunnels.

Clickfunnels Affiliate Program

How can you make money with the Clickfunnels Affiliate program?

Some of you may want to use Clickfunnels to promote their products or other products but there are people that want to use Clickfunnels firstly to learn exactly what it does and then use it to promote it as well.

To make things simpler Clickfunnels has an affiliate program which means that you can sign up to promote Clickfunnels and make money when someone buys products from your affiliate links.

It is free to sign up for Clickfunnels affiliate program and you can promote their 3 free books Traffic Secrets, Dotcom Secrets and Expert Secrets along with the One Funnel Away Challenge (which is really good, to be honest) and 30 days summit with 40% commission on everything which is a very good affiliate payout.

You can’t, however, promote their subscription plan.

In order to promote their subscription plan, you have to be Clickfunnels member( to pay monthly). If you have no other sales they give you an affiliate badge in order to promote em and 20% for every new customer as recurring commissions as long as this customer stays with Clickfunnels.

If you make 1000$ sales in 30 days you can apply for 30% and they give you the affiliate link and if you make more you can apply for 40%. They used to have all this stuff for everyone but now this has changed.

If you bring 100 members as customers you can apply for the Clickfunnels affiliate Dream Car. They give 500$ extra every month to pay for the affiliate car. When you bring 200 active members they double the amount to 1000$. Cool?

My mentor, Franklin Hatchett broke a record because he managed to bring 100 Clickfunnels members in 4 weeks.

Their affiliate program is good but it used to be even better in my opinion. However, it has many products for you to promote for example the 3 free books.

So, the question many people do. Is Clickfunnels legit?

Absolutely, it is very good. However, it also has its weaknesses for which we will talk later.

What is Leadpages

Let’s now proceed into a short Leadpages review.

Clickfunnels alternative Leadpages is another amazing marketing tool.

Leadpages is an excellent landing page builder focusing on capturing emails. A landing page can sometimes be called a squeeze page,or an opt-in page however they have some small differences.

Leadpages has some of the best landing page templates to generate leads. It is actually a better landing page builder than Clickfunnels.

leadpages templates

It is easy and beginner-friendly with drag and drop stuff like Clickfunnels and it is also much cheaper.

Leadpages has a cool option. When someone opts-in with his email address to get something called a lead magnet or a bait (the freebie), they can send it out themselves.

Normally, to do that, you should integrate the landing page or the pop-up to an email autoresponder2, then send the person who opted-in an email with his freebie inside.

You may love this especially if you are a beginner.

But let’s see the main features Leadpages provides as we did with Clickfunnels, so you have a better idea.

>Click Here To Get Leadpages Free Trial<< (opens in a new tab)" rel="noreferrer noopener nofollow" class="rank-math-link">>>Click Here To Get Leadpages Free Trial<<

Leadpages Features

These are the main Leadpages features that make this tool really good.

  • Easy drag and drop customization. This gives users to ability to change elements inside the landing pages or the pop-ups easily so that they look even better.
  • Amazing landing page design. This makes their landing page templates really amazing, highly converting and optimized.
  • Easy and beautiful pop-ups to capture emails. Easy integration with WordPress to place the pop-ups into your blog posts and blog templates.
  • A/B split testing. Pretty much self-explanatory. You need to test your pages and pop ups to optimize them and achieve better conversions. You test X and Z pages and every time you keep the better one.
  • SMS sign-ups. Leadpages has an option called LeadDigits that gives you the opportunity to provide SMS sign-up which is pretty cool.
  • Lead Magnet Delivery System. I told you about this before. It is very good especially for beginners that Leadpages can send the freebie themselves. Really useful option here.
  • Email Integration. Leadpages can be integrated into many email autoresponders with the most famous to be GetResponse and Aweber, Mailchimp and Activecampaign. For affiliate marketing, we prefer the 2 first which are affiliate friendly so that you don’t fear if they ban your account
  • Lead notification. You will receive automated notifications every time a new lead is collected. Truly motivational!

All in all, Leadpages is an amazing tool to have. It is best used and known for being an excellent landing page builder with amazing design and free templates.

>>Click Here To Get Leadpages Free Trial<<

Leadpages Pricing

leadpages pricing table

Leadpages has 3 pricing plans. Leadpages cost is for sure the main factor that we have this debate right now.

  • The basic plan costs 37$ if billed monthly but there is no point doing that if you run a business. You will quit your business in a month? Hopefully not.

You should take the annual plan which 25$ per month which is a huge discount. This plan includes 1 website with 1 domain hosting, landing pages, pop-ups, and alert bars and unlimited traffic and leads.

Also, it provides free hosting with an SSL certificate. Mobile responsive templates and Lead notifications, many integrations and tech support.

  • Pro plan costs 79$ per month but if billed annually which you need to do, it is 48$ per month. This plan has everything basic plan has but also online sales and payments, A/B split testing, email trigger links, and 10 opt-in text campaigns and 3 websites.
  • The last plan is the advanced plan which is for truly established entrepreneurs and not for small businesses. It costs 321$ per month but if billed yearly it is 199$ per month. It provides up to 50 websites, advanced integrations, 5 pro-sub-accounts, 50 extra opt-in text campaigns, and 1-1 start call.

There is also a new option for website creation which costs 15$ but it doesn’t provide landing pages which are gold here.

If you only want a website go for Bluehost with like 3$ per month. This is my opinion and what I do in my businesses. Why should you pay more?

leadpages pop up settings overview

>Click Here To Get Leadpages Free Trial<<

Leadpages affiliate program

Leadpages affiliate program is much simpler than Clickfunnels’.

Every plan they have, gives you 30% affiliate payout when someone uses your affiliate link to become a member.

Affiliate programs are so good for businesses because they don’t pay money to advertise themselves and they only pay if they have a sale.

On the other hand, marketers just choose to promote a product that they are already using so it is very easy to know its features. Of course, they only promote the best products so people trust them.

For example, If I promote a bad product people that will take it will be disappointed and eventually I will lose customers and money.

On the other hand, If I am honest with my audience and promote only the best products that I believe and personally use to grow my online businesses then people will be happy and trust me even more in the future.

That’s how marketing works.

Type on Google ”best sales funnels software or best landing page software”. You will see Clickfunnels and Leadpages!

This was as a parenthesis for those of you who are affiliate marketers.

Now it’s time!

Clickfunnels vs Leadpages

Now that you have a basic understanding and knowledge of both tools let’s compare them.


Clickfunnels is much more expensive than Leadpages. This is obvious. However, they provide some more stuff, especially in funnel building.

If you need a budget solution to start and get your feet wet with affiliate marketing landing pages in order to use email marketing then I think Leadpages is your choice.

If you want to grow even more and create more funnels easily but pay much more then Clickfunnels is your choice.

I do believe they are both excellent but if I had to choose one for the pricing factor, this would definitely be Leadpages.

Landing Page Design

As far as landing page design is concerned they are both really good but again Leadpages has an edge here. Their templates are ready and you literally just use em. Very beginner-friendly.

Funnel Creation

Now, things change. Clickfunnels has the upper hand here. Funnel creation is their thing. They have many ready to use funnels, you can also create a funnel yourself with drag and drop options.

Also, they do have the shared funnel option which either someone will give you his ready to use funnels or you will give your own funnels away as a bonus to tempt people to buy something you suggest.

Customer Support

With Clickfunnels support, I don’t have the best experience, to be honest with you. They do have a help center where you can find answers if you have the same question as someone else. But, I don’t like the fact that they don’t have 24/7 chat support.

You may send your message and wait for an email but this usually takes at least half a day. They will definitely answer you but not immediately. If your business needs an answer right now this is extremely bad.

Leadpages has also only email support in the basic plan. But, this plan costs only 25$ per month and when you buy their second plan the Pro plan which is 48$/month they provide email and chat.

So compared to the 97$/month basic Clickfunnels plan even the pro plan with the 48$ per month is much better as far as support is concerned. Half price better support. You can easily understand by yourself who has the better support.

Easy of use

Both platforms aren’t really hard to use. However, Leadpages is easier because you also do less with it. Plain and simple.

Clickfunnels is used to create funnels. This is not pretty hard but they also offer a very nice choice of learning exactly how to create advanced funnels that convert.

They have an amazing training called the One Funnel Away Challenge which has the goal to teach you everything around funnels and in 30 days of daily training to become master on it.

One Funnel Away Challenge provides:

  • Coaching from Russell Brunson. (Yes, you read correctly)
  • 30-days coaching of 2 experts(millionaires) in funnel building 
  •  One Funnel Away Funnel kit which gives you 1 hardcover book, 1 workbook, and 1 Mp3 player with over 40+ hours of training.
one funnel away challenge kit

All these come along with 5 Clickfunnels bonuses..

So, if your goal is to create amazing funnels just take the training, be prepared and get started.

Final words: Clickfunnels vs LeadPages

To be honest, as you probably understand I do love both these tools. I use them every single day because they do slightly different things and I use them in different parts of my businesses because I do have websites and funnels.

These 2 tools are the best marketing tools for marketers to build funnels and landing pages. This is obvious.

If you just start, you can buy a month, I think they both have free trials also, then work with the tool to see if it works for you. Then, you should make the annual payment to save 30-40%. It’s a sure investment. It’s not stock market!

My opinion is that in a very advanced business that is already established and profitable, Clickfunnels is the correct option or you can combine both for different purposes.

Also, if you fear that you don’t know how to create funnels but you are sure that this is the way you should take, grab the One Funnel Away Challenge. I am 100% sure that you will like it. Come and comment here or send me an email if you didn’t like it. I invoke you!

I was shocked by this training. The value I took from this training even though I already knew how to create funnels was amazing.

On the other hand, if you want a simpler, cheaper option to create amazing landing pages and pop-ups just take Leadpages.

I am sure you will like it because it is easy to use and you will just change the text and that’s it.

From my experience, these 2 tools are amazing but they serve slightly different purposes. So, think of your business purposes and goals, read this article again and choose the best option for YOU.

It is not good or bad, false or true, it is all about what you want for your business and for your pocket. I can’t tell you to take this or the other, it is better. Because it is not! It is what suits you the most.

So, are you ready to create your first landing pages and funnels and crush it this year?


Free 14-Day Trial Sign Up Bonus

clickfunnels bonus
  • Bonus 1 – My Personal Support
  • Bonus 2 – A-Z Clickfunnels Training
  • Bonus 3 – Million Dollar Ad Swipes
  • Bonus 4 – Clickfunnels Share Funnel Library
  • Bonus 5 – Ultimate List Of Lifetime Recurring Affiliate Programs
  • Bonus 6 – Full SEO Strategy
  • Bonus 7 – Organic FB Traffic Blueprint
  • Bonus 8 – OFA Affiliate Bridge Page Template
  • Bonus 9 – Full Copywriting Secrets Slide Presentation

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Scroll to Top